Rules Templates for AOHs

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In AOHs Version 13, we add new a new function, that’s Rules Templates. You can set and use rules more easier with this option.

It is very convenient when there are groups campaigns have the same rules. Such as the same payout, same min test budget, same expect ROI. If you set a template as default, it will be loaded to campaign automaticly when the campaign is new added in the traffic source end.

Below are some templates we use frequently.

1. Template1-ROI
WHEN Impressions>=10 & Cost($)>=Payout*0.4
IF Conversions<=99 & Roi(%)<=-20
THEN Blacklist Website

WHENI mpressions>=0 & Cost($)>=Payout*0.4
IF Conversions>=2 & Roi(%)>=-20
THEN Whitelist Website

2. Template2-ROI+eCPA
WHEN Impressions>=10 & Cost($)>=Payout*0.4
IF Conversions<=99 & Roi(%)<=-20
THEN Blacklist Website

WHENI mpressions>=0 & Cost($)>=Payout*0.4
IF Conversions>=2 & Roi(%)>=-20
THEN Whitelist Website

WHEN Impressions>=10 & Cost($)>=0
IF Conversions<= 99 & eCPA($)>=Payout*1.4
THEN Blacklist Website

WHEN Impressions>=0 & Cost($)>=0
IF Conversions>=2 & eCPA($)<= Payout*1
THEN Whitelist Website

3. Template3-ROI+eCPA+LpCTR
WHEN Impressions>=10 & Cost($)>=Payout*0.4
IF Conversions<=99 & Roi(%)<=-20
THEN Blacklist Website

WHENI mpressions>=0 & Cost($)>=Payout*0.4
IF Conversions>=2 & Roi(%)>=-20
THEN Whitelist Website

WHEN Impressions>=10 & Cost($)>=0
IF Conversions<= 99 & eCPA($)>=Payout*1.4
THEN Blacklist Website

WHEN Impressions>=0 & Cost($)>=0
IF Conversions>=2 & eCPA($)<= Payout*1
THEN Whitelist Website

WHEN Lp Views>=100 &Cost($)>=0
IF Conversions<=99 & Lp Ctr(%)<=1
THEN Blacklist Website

WHEN Lp Views>=100 & Cost($)>=0
IF Conversions>=0 & Lp Ctr(%)>=2
THEN Whitelist Website

There are 8 indicator/dimensions to set rules in AOH.
TrafficSource-Ctr
TrafficSource-Roi
TrafficSource-eCPA
TrafficSource-Cpc
Tracker-LpCtr
Tracker-Roi
Tracker-Cv
Tracker-Epv

You can build your own rules according to your demands.

That’s it!

PS: Some traffic source don’t have the all indicators. Tracker data need the professional version of AOH.