3 Bid Strategies You Should Know in Affiliate Marketing

Posted on by

Bid strategy is very important in our campaign optimization progress.

Below are 3 Rule-Based Bid Optimization Strategies:

1. Fighting Competitors

We are profitable but have not enough traffic.

Rule Settings:
– If Spend is lower than $ Desired amount X
– And if CPA is lower than $ Desired amount Y
– Within 7 days
– Then Increase bid by $ 0.1 and stop at $ Desired amount Z

2. Running Cost-Effective Campaigns

The sub-channel is bringing conversions, but they’re too expensive.

Rule Settings:
– If Conversions is higher than 0
– And if CPA is higher than $ Desired amount X
– Within 7 days
– Then Reduce bid by $ 0.1 and stop at $ Desired amount Y

3. Scale Campaigns
When a sub-channel is bringing conversions at a CPA lower than our target.

Rule Settings:
– If Conversions is higher than Desired amount X
– And if CPA is lower than $ Desired amount Y
– Within 7 days
– Then Increase sub-channel bid by $0.1 and stop at $ Desired amount Z

The most impression bid we should keep in our minds: Blocking Ineffective Sub-Channels.

The sub-channel spent enough money but didn’t have any conversions.

Rule Settings:
– If Spend is higher than $ Desired amount X
– And if Conversions is lower than 0
– Within 7 days
– Then Exclude sub-channel

Wish we can have a good ROI by combining these strategies together.