Today We bring you a case study. It is NOT a $$$$ profit case study, but a small $$$ campaign. We should still learn something from it any way. So we share it here.
Let’s get started!
Offer: Smartlink – ADL_no_prelanders
Payout: about $0.6
Affiliate Network: ProfitSocial
Period: 2021.1.1 – 2021.1.31
Mexico has a huge population and a high demand for dating.
JuicyAds has a big impressions on 300×250 banner in MX. It’s almost 10M/day.
We upload 10 banner to our campaign, then upload 5 landers to our landing pages server.
The bid is $0.01/cpm in a cpm model.
Optimize phase 1:
One day after launch, we get a lot of clicks, and roi is -80%. The initial banner ctr is 0.06%, and the cpc is $0.0169. That’s too expensive. We need to lower it.
We disabled some low ctr Banners and Zones. Then we get a 0.10% banner ctr and $0.0098 cpc. That is a good signal, but not enough.
This time we exclude the banners’ and zones’ ctr which below 0.10%. After two days we did this, the campaign daily ctr is 0.20%, and the cpc is $0.0050. Break-even achieved.
Optimize phase 2:
In phase 1, we achieved break-even. So We think it can make a positive profit after remove some low ctr landers.
2 landers removed, and the roi became 50%.
Optimize phase 3:
If there are low performace banners, zones and landers, just blacklist them.
We have 3 banners and 2 landers at last. The banner ctr is 0.30%, and the lander ctr is 40%. The daily roi is almost 100% in this phase.
There is no banners or landers need to be excluded, and we didnt plan to add new banners. So we just simplely disabled some BAD zones now and then.
The offer cr drops at the end of Jan, we stopped the campaign.
A good offer, some not too bad banners and landers, and a ‘cautious blacklisting’ optimization method make this campaign sucess.
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